When To Use A Realistic Job Preview
When candidates are also your customers
A realistic job preview is a great way to filter unsuitable candidates, without alienating them as customers. When a person decides for themselves that a role is not right for them, there is no negative feeling towards the company.
However, if a person applies for a role and is rejected, or worst still is just ignored, this can lead to significant bad feeling towards that company. One well known mobile phone provider found that over 25% of the candidates they rejected that where customers then cancelled their contracts with the company.
When you have a high attrition rate
This applies in particular when employees leave in the first 12 months. When candidates don't fully appreciate the true nature of a role they are likely to move on. A high attrition rate in the early months is a reliable indicator that candidates are applying for the wrong positions.
When you offer a broad range of roles
Many well-known companies will attract applications from candidates simply because they want to work for that "brand". If you have a wide range of roles available, a realistic job preview enables you to guide a candidate towards the right role for them.
Equally, candidates may not associate a role or career with your organisation. For example, a candidate may not think to apply to a supermarket for an Accountancy or IT role? Yet all major retailers have large finance and IT departments.