Realistic job previews

When candidates are also your customers

A realistic job preview can filter unsuitable candidates, without alienating them as customers. When a person decides for themselves that a role is not right for them, there is no negative feeling towards the company.

One well known mobile phone provider found that over 25% of the candidates they rejected that where customers, then cancelled their phone contracts.

When you have a high attrition rate

This applies in particular when employees leave in the first 12 months. When candidates don't fully appreciate the true nature of a role they are likely to move on. A high attrition rate in the early months is a reliable indicator that candidates are applying for the wrong positions.

When you offer a broad range of roles

Many well-known companies attract applications from candidates simply because they want to work for that "brand". If you have a wide range of roles available, a realistic job preview enables you to guide a candidate towards the right role for them.