Five proven ways to engage candidates doing video interviewsBy Tom Stroud on 10.01.2017
1. Give a clear explanation and highlight the benefits
When you invite a candidate to a video interview, make sure you explain clearly the interview process. Tell them why you're asking them to do a video interview, rather than the alternative (i.e. CV or telephone screening). Explain that this is a better way to gain insight into the real person and their cultural fit with your company.
It may be the first time they’ve completed an automated video interview, so a quick paragraph explaining it will help them feel confident with the process.
One of the main reasons why candidates love automated video interviews is because it’s so convenient. They don’t have to take time off work or travel; they can just complete the interview in their own time at home.
2. Make it personal
Include a recorded video introduction about the role and the company. It's great if you have the hiring manager do this, or equally valid if you use other members of the team. A video of current employees adds a personal touch and makes candidates feel more comfortable, and happy to complete an automated video interview.
A professionally filmed video looks great, but we also find that just recording yourself talking via your webcam is equally useful if money or time is tight. The blog post "How to create a winning recruitment video" tells you everything you need to know.
3. Make it a two-way process
An interview is a two-way process, so including as much information about the role and organisation as possible will help the candidate gain a clear understanding of your company and the role.
If you need to make one yourself and don’t have much money, the best idea is to get a group of staff to talk about what they love about working there, from smart offices, friendly culture, training and promotional opportunities, to pub lunch on a Friday.
A branded interview will ensure your whole recruitment process has a consistent and professional feel. It will help demonstrate your company is forward thinking and using new technology.
5. Offer a practice interview
You want your candidates to be as relaxed as possible, so give them a practice interview to get used to the process beforehand. We have a practice interview on the Tazio website that candidates can use here: https://demo.tazio24.com/1-10004-1442 , but it’s also a good idea to create a branded practice interview of your own.
Candidates love video interviews, and they can be used to improve candidate engagement by showing that you embrace new technology and respect their time. By creating a fully branded video interview with company videos and staff introductions, you can leave your candidates mega-enthusiastic to get to that second interview!
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